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Can AI automate My Social Media Marketing? Yes and then some!

Tools, tips, and truths about using AI to manage your online presence

Author

Matt
May 26, 2025

Hey all!

Welcome to this week’s “Can AI Do That?” post —

Whether you're an entrepreneur, tech enthusiast, or just AI-curious, this newsletter is your guide to what’s possible, what’s emerging — and what’s just around the corner. Let’s explore the edge of what AI can (and maybe can’t) do — yet.

This week’s focus: AI tools that can help you automate your social media strategy

Companies are increasingly leveraging AI to streamline every aspect of social media management. From generating on-brand content and crafting engaging captions to analyzing trends and suggesting fresh post ideas, AI tools are transforming how businesses show up online & grow their online presence.

As with anything, “too much of a good thing” can tip the balance from helpful to overwhelming —

So to help sift through the myriad of AI tools, systems, and platforms, we organized some of the best AI social media tools for your review:

🤖 Content Generation & Scheduling Tools

  • Lately.ai — By leveraging AI and neuroscience, Lately.ai transforms long-form content into optimized social media posts tailored to your brand's voice and audience preferences — great option for both content repurposing & content scheduling.

  • Buffer — This tool is a great option for small-to-medium size businesses looking for an affordable and scalable solution to manage their social media presence. Buffer offers AI assisted content idea generation, multi-platform scheduling capabilities, and solid analytics & performance tracking. Some features, such as the AI Assistant, are available in the free version!

  • Later — Later offers a drag-and-drop calendar interface, allowing users to plan and schedule posts visually. AI capabilities can be used to help create hashtags for optimized targeting & engagement; other offerings include reporting & analytics and a media library to store social media creative for current or future posts. Various pricing plans offered, making it an ideal social media management system for small-to-large budgets.